Customer education that turns buyers into power users who stay.
Turn your help docs, release notes and best webinars into a self-serve Customer Academy — the same guided onboarding for every account, in every language, with progress you can actually see. Customer education and product training without the authoring. Deflect tickets, speed time-to-value and give CSMs their calendars back.
For Customer Success & Education teams · 100+ languages · live in a week
- Getting started
- Core workflows
- Advanced features
- Best practices
- Certification
CS teams educating customers with ContentBuilder
~40%
fewer support tickets when customers can self-serve
100+
languages — the same onboarding for every account
Days
not months to launch a full Customer Academy from your docs
2×
faster time-to-value for accounts that complete onboarding
Sources: customer education & self-serve support industry benchmarks. Figures indicative.
Adoption decides renewal — and most onboarding is a call and a doc.
Customers renew what they actually use. Yet most product onboarding is a single kickoff call, a link to the help center and a CSM chasing the same questions across every account. It doesn't scale, adoption varies by who owns the account, and you can't see which customers are stuck before they churn.
CSMs teach the same thing all day
Every account gets a live walkthrough of the same basics, so your team runs onboarding calls instead of driving expansion and retention.
Help docs nobody reads
A knowledge base isn't training — customers skim, get stuck and open a ticket. Value lands late, if it lands at all.
No view into adoption
After the kickoff you can't see who onboarded, who stalled, or which features an account never discovered — until the renewal is at risk.
What is customer education?
Customer education is how a new account goes from signed contract to confident power user — a guided path through getting started, core workflows, advanced features and best practices. Done well, it is structured, self-serve and measurable, not a kickoff call and a link to the docs.
A customer academy turns your existing help docs, release notes and webinars into that guided path automatically, so you don't hand-build a course for every product and persona. That's what ContentBuilder does — an AI learning platform pointed at adoption, ticket deflection and time-to-value.
Self-serve, not scheduled
A guided path customers take on their own time, so onboarding scales past your CSMs' calendars.
The same for every account
One source, 100+ languages, every customer and region gets the same great start.
Measured adoption
Per-account progress and checks, so CS sees who is onboarding, who is stuck and where value stalls.
From your help center to a live Customer Academy.
Upload what you have
Help docs, release notes, a recorded webinar, product screenshots — or a short prompt.
AI builds the academy
A guided path — getting started to certification — with video and checks, in 100+ languages.
Customers self-serve
In-app or on a branded portal, on any device, in their language — no CSM call required.
You track adoption
See progress per account and feature; update once and every customer gets the new release.
Everything an account needs to succeed, in one path.
Getting started
First value fast — setup, the core use case and the win that proves the purchase.
Core workflows
The day-to-day jobs your product is bought for, shown step by step with checks.
Advanced features
The depth that drives expansion — the capabilities accounts rarely discover alone.
Best practices & certification
How great customers use the product, with a certification that recognizes power users.
New releases, in context
Turn release notes into short lessons, so customers actually adopt what you ship.
Every account, every language
The same onboarding in 100+ languages, so global customers get an equal start.
Same great onboarding — without the calls.
Flip the switch to see CSM-led onboarding vs a self-serve customer academy.
Fits the Customer Success stack you already run.
Pull knowledge from your help center and export academy content to your portal or LMS — SCORM, xAPI and MP4.
The Customer Academy Launch Kit
A ready blueprint for a self-serve customer academy — the getting-started path, the core-workflow modules and a certification track your accounts will actually finish. Free with a ContentBuilder account.
Get the launch kitCustomer Education FAQ
Turn customers into power users.
Book a demo and we'll turn your help docs into a live Customer Academy — or start building free.