What is Custom Content?
Definition
Custom content is training material built specifically for an organization to teach company-specific processes, products, policies, or knowledge. Unlike off-the-shelf courses, custom content is tailored to the organization's unique needs, culture, and goals. It may be authored internally or commissioned from instructional designers.
Custom Content at a glance.
Why organizations invest in custom content
Custom content ensures exact alignment with business objectives, processes, and strategic priorities. It often becomes a competitive advantage by transferring proprietary knowledge and accelerating employee productivity. Organizations also retain full intellectual property and can update content without vendor approval.
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