The free churn reduction calculator

You reduce churn with education by closing the gap between signup and real value. When customers can self-serve onboarding, product courses and certifications, they adopt more features, hit success sooner and renew more often. This calculator estimates the revenue you keep by modeling about 25% less churn once an academy is in place.

It starts from the revenue you lose to churn today: customers × average annual revenue × annual churn rate. A self-serve customer academy is modeled to cut churn by roughly 25%, so a quarter of that lost revenue is retained. Because the revenue recurs, the effect compounds each year.

Guided onboarding, product and feature courses, best-practice paths and certifications — available on demand, in 100+ languages. ContentBuilder builds them from your existing help docs, webinars and release notes, so the academy stays current as the product changes.

It's a conservative planning figure — teams that stand up structured customer education commonly see better retention and faster time-to-value. Your actual result depends on your starting churn, pricing and how much of the customer journey the academy covers, so treat 25% as a starting estimate and adjust with your own data.

Yes, and it isn't gated — run it as many times as you like without signing up. Your work email is optional and only sends a PDF with your numbers. Book a demo and we'll build one academy course from your own content, live.